Rebranding for Tea Story Brand identity / Concept development / 2017 November
Rebranding for Tea Story Brand identity / Campaign design / Concept development
Worked on rebranding Tea Story as a school project. Researched, developed the brand strategy, and created a new brand identity which reflects a new look for Tea Story.
Tea Story is a cafe that offers over 120 varieties of loose leaf tea, unique savory and sweet waffles. Their tea selection is professional and customers can taste teas which they can’t find in other cafes. Tea Story is located in Osborne village, so it has a trendy and hip atomosphere.
Tea story offers wide range selection of loose leaf tea. They also offer a friendly and warm ambience in which customers can relax with their best friends or families.
The customers feel relaxed and delightful because they are drinking and eating delicious teas and waffles.
The customers feel unique because they know a special place to have tea and waffles.
It is targeted towards people aged from 18 to 35, male and female who like to visit Osborne Village. It differentiates itself by offering a wide range selection of loose leaf tea and flexible opening hours.